Category Archives: Vehicle Sales

A total of 671 new vehicles were sold in January, which represents 6.0% m/m decrease from the 714 vehicles sold in December, and a drop of 1.0% from the 678 new vehicles sold in January 2019. On a twelve-month cumulative basis, a total of 10,394 new vehicles were sold as at January 2020, representing a contraction of 11.4% from the 11,733 sold over the same period a year ago. 2020 is thus off to sluggish start as illustrated by the lowest monthly new vehicles sales number since May 2009.

291 new passenger vehicles were sold during January, a contraction of 7.3% m/m from the 314 passenger vehicles sold in December, and a decline of 14.9% y/y from the 342 new passenger vehicles sold in January 2019. On a rolling 12-month basis, new passenger vehicle sales fell 1.1% m/m and 10.6% y/y at the end of January, and were down 54.2% from the peak in April 2015.

Commercial vehicle sales declined to 380 units in January, representing a contraction of 5.0% m/m, but an increase of 13.1% y/y. During the month 335 light commercial vehicles, 14 medium commercial vehicles, and 31 heavy commercial vehicles were sold. On a year-on-year basis, light commercial sales have increased by 11.3%, medium commercial vehicles were flat, and heavy and extra heavy vehicle sales rose 47.6% y/y. On a twelve-month cumulative basis, light commercial vehicle sales have declined by 14.9% y/y, medium commercial vehicles rose by 9.0% y/y, and heavy commercial vehicles sales rose 17.6% y/y.

Volkswagen started the year off with a 32.6% market share of new passenger vehicles sold, followed by Toyota with a 21.3% market share. They were followed by Kia and Hyundai with 8.9% and 7.9% of the market respectively, while the rest of the passenger vehicle market was shared by several other competitors.

Toyota meanwhile started the year off with a solid grip on the light commercial vehicle market with a 57.6% market share, with Nissan in second place with a 15.5% market share. Ford and Volkswagen claimed 9.6% and 5.1% of the number of new light commercial vehicles sold during the month, respectively. Mercedes lead the medium commercial vehicle category with 42.9% of sales, while Volvo was number one in the heavy and extra-heavy commercial vehicle segment with 25.8% of the market share during the month.

The Bottom Line

Cumulative new vehicle sales fell to the lowest level in ten years on a rolling 12-month basis. This is a consequence of the incessant recessionary environment we find ourselves in, which is characterised by depressed business and consumer confidence, as well as lower government spending. The low sales figures show that both consumers and businesses continue to face economic hardship, with many preferring to hold on to their existing vehicles for longer, or opting to buy second-hand vehicles instead. The prospects for new vehicle sales in 2020 are likely to remain dim as economic conditions are expected to remain difficult for the rest of the year.

714 New vehicles were sold in December, down 18.4% m/m from the 875 vehicles sold in November, and a decrease of 2.2% y/y from the 730 new vehicles sold in December 2018. Year-to-date 10,401 vehicles have been sold, a 12.6% contraction from December last year and the lowest annual vehicle sales figure since 2009. Of the 10,401 new vehicles sold during the year, 4,550 were passenger vehicles, 5,101 were light commercial vehicles, and were 750 medium and heavy commercial vehicles.

A total of 314 new passenger vehicles were sold during December, representing a 9.5% m/m contraction, but a 1.3% y/y increase. 4,550 passenger vehicles were sold in 2019, a 10.7% decline from 2018 and lower annual sales than the preceding nine years. Passenger vehicle sales made up 43.7% of the total number of new vehicles sold during 2019, broadly in line with the trend over the last 5 years.

Commercial vehicle sales declined to 400 units in December, a 24.2% m/m, and 4.8% y/y contraction. During the month 335 light commercial vehicles, 21 medium commercial vehicles, and 44 heavy commercial vehicles were sold. On a year-on-year basis, light commercial sales have declined by 12.3%, medium commercial vehicles rose by 90.9%, and heavy and extra heavy vehicle sales rose 37.5% y/y. On a twelve-month cumulative basis, light commercial vehicle sales dropped 17.1% y/y, while medium commercial vehicle sales rose 9.0% y/y, and heavy commercial vehicle sales rose 17.5% y/y.

Volkswagen lead the market for new passenger vehicle sales in 2019, claiming 30.5% of the market, followed by Toyota with a 28.3% share. They were followed by Kia and Mercedes at 5.8% and 5.5% respectively, while the rest of the passenger vehicle market was shared by several other competitors.

Toyota remained the leader in the commercial vehicle space in 2019 with 57.3% market share, with Nissan in second place with a 12.4% share. Ford and Isuzu claimed 9.3% and 7.6% respectively of the number of new light commercial vehicles sold for the year. Hino lead the medium commercial vehicle category with 39.8% of sales while Scania was number one in the heavy and extra-heavy commercial vehicle segment with 35.5% of the market share during the year.

The Bottom Line

New vehicle sales figures were quite dismal in 2019 with the cumulative number of new vehicles sales for the year amounting to 10,401, a decline of 12.6% from the cumulative number of vehicles sold in 2018 and a 54.1% contraction from the peak, on a cumulative 12-month basis, of 22,664 new vehicle sales recorded in April 2015. We expect new vehicle sales to remain under pressure in 2020 as there is little sign that the economy will show any meaningful growth. December new vehicle sales have historically been low when compared to most other months, but 2019’s December figure was the lowest since 2008, showing just how badly the ongoing recession has impacted demand and investment.

A total of 875 new vehicles were sold in November, a 9.9% m/m decrease from the 971 vehicles sold in October. Year-to-date 9,687 new vehicles have been sold, of which 4,236 were passenger vehicles, 4,766 were light commercial vehicles, and 685 were medium and heavy commercial vehicles. On a twelve-month cumulative basis, new vehicle sales continued its downward trend. 10,417 new vehicles were sold over the last twelve months, a 13.2% contraction from the previous twelve months.

347 new passenger vehicles were sold in November, contracting by 2.3 % m/m and 14.3% y/y. Year-to-date new passenger vehicle sales rose to 4,236 units, down 11.5% when compared to the year-to-date figure recorded in November 2018. Twelve-month cumulative passenger vehicle sales fell 11.8% y/y as the number of passenger vehicles sold continued to decline.

A total of 528 new commercial vehicles were sold in November, decreasing by 14.3% m/m and 33.3% y/y. Of the 528 new commercial vehicles sold in November, 467 were classified as light commercial vehicles, 29 as medium commercial vehicles and 32 as heavy or extra heavy commercial vehicles. 440 heavy vehicles were sold year-to-date, the highest sales figure for the period since November 2016. On a twelve-month cumulative basis light commercial vehicle sales dropped 16.6% y/y, while medium commercial vehicle sales and heavy commercial vehicles rose 6.2% y/y and 8.4% y/y, respectively.  For the seventh consecutive month, there has been an increase in the sale of heavy commercial vehicles on a twelve-month cumulative year-on-year basis. The steady increase in this category indicates improved demand for durable goods by businesses.

Volkswagen continues to lead the passenger vehicle sales segment with 30.4% of the segment sales year-to-date. Toyota remained in second place with 28.9% of the market-share as at the end of November. Kia, Mercedes, Hyundai and Ford each command around 5% of the market in the passenger vehicles segment, leaving the remaining 20.0% of the market to other brands.

Toyota retained a strong year-to-date market share of 57.7% in the light commercial vehicle segment and remains the market leader in the segment. Nissan remains in second position in the segment with 12.6% of the market, while Ford makes up third place with 8.6% of the year-to-date sales. Hino leads the medium commercial vehicle segment with 38.4% of sales year-to-date, while Scania was number one in the heavy- and extra-heavy commercial vehicle segment with 37.0% of the market share year-to-date.

The Bottom Line

Vehicle sales remain under pressure, with the year-to-date new vehicle sales in 2019 currently below 2010 levels, and the total new vehicle sales for the last 12 months down 13.2% from the same period in 2018. Both new commercial and new passenger vehicle sales are at their lowest year-to-date levels since 2009. However there has been an improvement in the demand for new medium and heavy commercial vehicles in 2019. This improvement has come off a very low base, but it suggests that the sectors of the economy that rely on these categories of vehicles may have turned the corner or bottomed out. However, we continue to expect business and consumer confidence to remain low and thus expect subdued demand for new vehicles going forward.