New Vehicle Sales – June 2017

Vehicle sales remained lacklustre in June with 1,120 vehicles sold. This is a 24.0% decrease from the 1,606 vehicles sold in June of 2016 and a 3.5% m/m increase on the 1,179 vehicles sold in May. Year to date, 6,832 vehicles have been sold, 23.4% less than the corresponding period in 2016, making 2017 the slowest year for car sales since 2012. Of the 6,832 vehicles sold this year, 3,045 were passenger vehicles, 3,427 were light commercial vehicles, and 360 were medium or heavy commercial vehicles.

The declining trend in vehicle sales has been well established, contracting on a year on year basis since mid-2015. Passenger sales have decreased by 19.3% y/y, to 519 cars, while commercial sales have declined by 27.2% y/y. Of the 701 commercial automobiles sold in June: 595 were classified as light, 23 as medium and 83 as heavy. The uptick in heavy commercial vehicles, a 66.0% y/y increase on June 2016, is a positive signal as increased capital spending is a sign of improving business confidence. However, light and medium commercial vehicles remain in contractionary territory decreasing by 32.9% and 11.5% respectively.

On a twelve-month cumulative basis, vehicle sales have declined by 24.1%. Instalment credit, which is mainly used to finance vehicle purchases, has also been slowing considerably. Instalment credit advances grew by only 1.3% y/y in May, the lowest level on our records.

Year to date Toyota and Volkswagen continue to hold a strong market share in the passenger vehicle market based on the number of new vehicles sold, claiming 37% and 27% of the market respectively. They were followed by Ford and Mercedes at 6% and 4% respectively, while the rest of the passenger vehicle market continues to be shared by several competitors. Toyota also remains the leader in light commercial vehicle sales with 47% of the market, followed by Nissan at 15%. Ford and Isuzu claimed 12% and 10% of the number of light commercial vehicles sold in 2017.

Iveco is the leader of medium commercial vehicles with 31% of the market followed by Hino at 30%. In the heavy and extra heavy category, Scania and Mercedes have sold the most vehicles, claiming 27% and 17% of the market respectively. However, after a strong month, UD Trucks came in at a close third, cornering 16% of the number of vehicles sold in 2017.

The Bottom Line

Vehicle sales remained sluggish in June continuing the trend of the last two years. The reasons for the slowdown in sales have been well documented, lower government spending on capital assets, slower economic growth and disposable incomes as well as the credit agreement act have been identified as the main dampers on new vehicles sold. However, with some green shoots starting to appear in the local economy and the encouraging uptick in heavy commercial vehicle sales, as well as base effects, the current climate may improve over the coming year.

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