1,831 new vehicles were sold during December, slightly less than November, as December is usually a seasonally slower month, nevertheless, an increase of 53.9% y/y. Monthly sales figures show record sales were seen during every month of the year in 2014. Total sales for the year stand just shy of 22,000 vehicles, up 36.2% on the 16,113 vehicles sold the previous year.
During 2014, 9,629 passenger vehicles drove out the show room, with the sales 25.7% higher than 2013, highlighting the flamboyant state of the consumer. Commercial vehicle sales also increased significantly, with strong sales from the light, medium and heavy commercial categories. Commercial vehicles sold totaled 12,323, up 45.8% on last year’s figure.
Toyota and Volkswagen dominated the passenger market, selling the most vehicles in 2014, with the two brands claiming 30.6% and 22.4% of sales respectively. Toyota was also the market leader in light commercial vehicles, having the lion’s share of sales at 47.7% of the market, followed by Nissan at 14.5% and Ford in third place with 9.9%.
The Bottom Line
The strong increase in vehicle sales is attributed to a number of factors, namely the on-going expansive fiscal and monetary positions of the Ministry of Finance and Bank of Namibia, as well as purchase of vehicles by Government. The Ministry of Finance has allocated N$984.5m to vehicle purchases in the 2014/15 National Budget, a N$517.8m (111.0%) increase on the vehicle expenditure budget of the 2013/14 financial year. We expect the strong growth trend to continue, however sales may slowdown as monetary policy tightening is likely to continue. Nevertheless, government tenders yet to be delivered will maintain the momentum of vehicle sales through 2015.